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Pr3vent is a silicon valley based artificial intelligence vision screening solution designed to help doctors combat preventable vision loss in infants. I designed their brand identity and system.
My role and team
\Lead of 2 Designers + Product Manager + VP Marketing + CEO/Founder
Brand system is a WIP
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A look into Pr3vent's new brand identity, designed collectively by brand and product teams from across the company
The name "Pr3vent" replaces the "e" with a "3" to symbolize the integration of AI and innovation in preventing vision impairment using precision and screening tools to transform newborn health care.


80% of childhood vision impairment is preventable, positioning Pr3vent's as a symbol of hope for healthier futures.
The Pr3vent symbol uses an eye shape that represents vision, while the organic curves evoke a sense of comfort and care

The goal was to capture the essence of
"The eyes are the windows to your baby's world"
In the first six months of life, there’s great potential for correcting vision issues. The mission is to highlight the importance of early vision screening for newborns and bringing awareness among new parents



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